Newlands Real Estate
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WITH a skyline framed by highrise buildings, Surfers Paradise is located in the centre of the Gold Coast and is defined by its colourful entertainment precinct.
Known for attracting a youthful population when the sun goes down, the suburb is on its way to building a family-friendly culture.
The pedestrian mall on Cavill Ave is lined with restaurants, shops and nightclubs while on The Esplanade, the famous postcard Surfers Paradise sign marks the entry to a 3km strip of sand. A suburb designed for soaking up the tourist dollar with its leisure activities ranging from beachfront markets to attractions including Dracula’s Haunted House, the Sky-point Observation Deck on the Q1, indoor skydiving business iFLY Gold Coast and mazelike world Infinity Attraction.
With the well-known Q1 Resort and Spa building reaching 355m, highrises comprise more than half of the area with the expansive number of hotels tailored to accommodate swarms of visitors.
This is especially true when the suburb plays host to major events including the Surfers Paradise Festival, Schoolies Week and Gold Coast 600 V8 Supercars event.
Surfers Paradise Alliance chief executive Mike Winlaw, describes Surfers Paradise as a place with an eclectic beach culture and says half of all holiday accommodation on the Gold Coast is located in the suburb.
The Surfers Paradise Alliance hosts family-friendly events including Sand Safari Art Festival, Australian Street Entertainment Championships, SeaFire, Surfers Paradise LIVE and Viva Surfers Paradise.
“There are 14 million visitors a year coming to enjoy the great variety of quality restaurants, nightclubs and hotels,” Mike says.
“The events bring an energetic and vibrant entertainment life to the hub during both peak and off-peak seasons.”
REIQ Gold Coast zone chair and principal of Professionals Surfers Paradise, John Newlands, has worked in Surfers Paradise for more than 20 years and says the area has undergone a much-needed facelift.
“The turning point was the transformation of The Esplanade which was opened up to showcase the ocean,” he says.
John reckons the suburb is becoming more appealing with restaurants returning to cheaper pockets.
Along with refurbishments, John says new development is largely responsible for the revival of the area.
Construction is under way on the $1 billion Jewel project.
The three-tower luxury Wanda Ridong development will have 500 apartments, 171 hotel rooms and dozens of luxury retail precincts when completed.
Another super-tower is set to be developed at the corner of The Esplanade and Trickett St by Forise, a Hong Kong property group paying about $65 million for the oceanfront property.
As well as apartments, Surfers Paradise hosts housing enclaves including Chevron Island, Paradise Waters, Paradise Island, Budds Beach, and the Isle of Capri – and all boast million-dollar mansions.
Source: Gold Coast Bulletin